Lloid the Gyroid’s Guide to Effective Fundraising

Lloid is very polite.
Donors like to know what the project is.
Knowing the size of the goal helps donors know the level of support required.
Clear and courteous ask, based on prior interaction.
Very easy to choose the amount and make your donation.
Your gratitude doesn’t need to be elaborate, but it needs to be clear.
Not now, but maybe someday.
Progress is important.
All the money is in!
The project is finished, let’s celebrate!
  1. Mallabone, Guy. 2011. Excellence In Fundraising In Canada. Toronto: Civil Sector Press. 168.
  2. https://www.nytimes.com/2014/07/06/upshot/donors-give-more-when-they-have-a-sense-of-belonging.html
  3. Burk, Penelope. 2003. Donor-Centered Fundraising. Hamilton, ON: Cygnus Applied Research. 86.
  4. https://www.causevox.com/blog/fundraising-history/
  5. https://4agoodcause.com/the-power-of-the-fundraising-thermometer/
  6. Mallabone, Excellence In Fundraising In Canada, 173.
  7. https://www.colleendilen.com/2020/01/22/why-do-millennials-donate-to-cultural-organizations-data/
  8. Burk, Donor-Centered Fundraising, 31.
  9. https://www.colleendilen.com/2020/01/22/why-do-millennials-donate-to-cultural-organizations-data/
  10. Burk, Donor-Centered Fundraising, 146.
  11. Ibid, 86.
  12. Ibid, 121.
  13. Ibid, 123.
  14. Brooks, Jeff. 2018. The Fundraiser’s Guide To Irresistible Communications. Medfield, MA: Emerson & Church. 57.
  15. Burk, Donor-Centered Fundraising, 39.

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